BHF scrape the barrel in cynical fundraising ploy

You can only imagine what conversations go on at the meetings of BHF's fundraising department. But the press release that was duly regurgitated as a report on the BBC News website yesterday (and also picked up by Scotland's Sunday Post) must have been the strangest of them all.

Desperate to recruit people for their nauseating, unimaginative, and downright tedious "Wear It Beat It" day next month, the BHF commissioned a survey of 2,264 adults on the subject of... parents not spending enough time with their children. Unsurprisingly, the survey found that families are spending less and less time together due to "busy schedules" and - surprise, surprise - social media. Nostalgia was invoked when parents were asked if their children spend less time with their family than they did when they were young. And, in a final tug on readers' heart strings - no pun intended - the report cynically asked people if they felt guilty for not spending enough time with their family. Unsurprisingly, a large amount of people said yes.

This is a serious issue, granted, and one that we do not wish to make light of. But to tie the issue of amount of time a family spends together, in with a day whereby people wear red and drink coffee in order to find animal death, is as crass as it is stupid. This is truly the kind of lowest common denominator, attention grabbing, clickbait drivel that a failing university student would be ashamed of.

Besides, what is it that the BHF envisage this stereotypical nuclear family to do, exactly? Well, they might want to play a traditional game. Can we suggest mousetrap? Whack a mole (or should that be ferret)? Hide and seek (find references on the BHF website to the amount of animals they use - you'll be there a while!)? All very appropriate for the British Heart Foundation, we're sure you'll agree.

But there is something you can do to help the animals on June 9th: Team Tino Animal Rights are attempting to hijack the BHF's #WearItBeatIt hashtag by asking people to wear green instead, and upload a picture of themselves (holding a sign against BHF/animal testing would be a bonus). We will of course retweet the best ones from our Twitter account. For more information, see the Facebook event page.